Photography books are a treasure trove of visual delights that offer a glimpse into the world through the lens of a photographer. A great photography book is not just a collection of images, but a carefully curated work of art that tells a story, evokes emotions, and leaves a lasting impression on the viewer. In this comprehensive guide, we will explore the essential elements that make a photography book truly great. From selecting the right images to designing the layout, this guide will provide you with all the tools you need to create a stunning collection of images that will captivate your audience and showcase your work in the best possible light. So, let’s dive in and discover what it takes to create a photography book that will stand the test of time.
Define Your Photography Book’s Purpose and Target Audience
Identify the intended purpose of the book
Defining the purpose of your photography book is a crucial step in creating a cohesive and compelling collection of images. The purpose of your book will help guide your selection of images, as well as the overall structure and design of the book. Here are some key factors to consider when identifying the purpose of your photography book:
- Your personal vision: What do you want to achieve with your book? Is it a statement of your artistic vision, a personal memoir, or a documentation of a particular subject or place?
- Your target audience: Who do you want to reach with your book? Is it a general audience, or a specific group of people such as collectors, galleries, or museums?
- The subject matter: What is the focus of your book? Is it a particular genre or style of photography, a specific location or culture, or a particular theme or issue?
- The message: What message do you want to convey with your book? Is it a political or social statement, a commentary on contemporary issues, or a celebration of the beauty of the world?
By considering these factors, you can begin to define the purpose of your photography book and create a clear direction for your project.
Determine the target audience
Defining the target audience is a crucial step in creating a photography book that resonates with readers. The audience can vary based on factors such as age, gender, cultural background, and level of expertise in photography. By identifying the target audience, you can tailor the content, style, and format of the book to meet their needs and preferences.
Consider the following when determining the target audience:
- Age: The age of the target audience can influence the type of photography and subject matter that will appeal to them. For example, a book aimed at teenagers may focus on contemporary urban landscapes, while a book for seniors may feature nostalgic scenes from the past.
- Gender: The gender of the target audience can also impact the content and style of the book. For instance, a book aimed at women may feature more intimate and personal photographs, while a book for men may focus on action-packed sports or adventure photography.
- Cultural background: The cultural background of the target audience can play a role in the choice of subject matter and the way the photographs are presented. For example, a book aimed at a multicultural audience may showcase photographs from diverse cultures and perspectives.
- Level of expertise: The level of expertise of the target audience can determine the level of technical detail and analysis included in the book. A book aimed at beginner photographers may focus on basic techniques and equipment, while a book for advanced photographers may delve into more complex concepts and artistic vision.
By carefully considering the target audience, you can create a photography book that is engaging, relevant, and meaningful to readers.
Choose Your Photography Book’s Theme and Style
Select a theme that resonates with your audience
When choosing a theme for your photography book, it’s important to consider your target audience. Your theme should resonate with your audience and appeal to their interests and preferences. To achieve this, consider the following points:
- Research your audience: Understand the demographics and interests of your target audience. This will help you select a theme that will appeal to them.
- Reflect on your personal experiences: Consider the experiences and events that have shaped your life and your photography. This can provide inspiration for a theme that is personal and meaningful to you.
- Explore different genres: Consider different genres of photography, such as landscape, portrait, documentary, or still life. Choose a genre that best aligns with your theme and style.
- Be authentic: Choose a theme that reflects your unique perspective and style as a photographer. This will help your book stand out and appeal to your audience.
By selecting a theme that resonates with your audience, you can create a photography book that is both meaningful and impactful.
Choose a style that reflects your unique perspective
When choosing the style for your photography book, it is important to reflect your unique perspective as a photographer. This means considering your personal experiences, values, and vision, and using these to guide the overall aesthetic of your book. By doing so, you can create a cohesive and compelling collection of images that showcases your creativity and artistic vision.
One way to do this is to consider the mood and tone you want to convey in your book. For example, do you want to create a sense of nostalgia, or convey a message about social issues? By choosing a style that reflects your unique perspective, you can ensure that your book stands out from others in the market and resonates with your intended audience.
Another way to reflect your unique perspective is by using unconventional techniques or subjects in your photography. This can help to create a distinct style that sets your work apart from others and makes it more memorable. For example, you might choose to focus on a particular type of subject, such as animals or urban landscapes, or use a specific technique, such as double exposure or panoramic photography.
Ultimately, the key to choosing a style that reflects your unique perspective is to be true to yourself and your vision as a photographer. By doing so, you can create a photography book that is not only visually stunning, but also emotionally resonant and meaningful to you and your audience.
Curate and Edit Your Photography Book
Select the best images for your book
Creating a photography book is a labor of love, and selecting the best images for your book is a crucial step in the process. Here are some tips to help you choose the right images for your book:
- Start by reviewing your entire portfolio and making a list of your favorite images. This will help you narrow down your options and identify the best images for your book.
- Consider the theme or story you want to tell with your book. The images you choose should support this theme and tell a cohesive story.
- Think about the overall aesthetic of your book. The images you choose should complement each other and work together to create a visually appealing collection.
- Look for images that are technically sound, with good lighting, composition, and focus. These are the images that will stand the test of time and hold up to repeated viewings.
- Don’t be afraid to experiment and try new things. Your book is a chance to showcase your creativity and unique vision, so don’t be afraid to take risks and push the boundaries.
Remember, the images you choose will be the backbone of your book, so take the time to carefully select the best images for your project.
Edit and sequence your images effectively
Effective editing and sequencing of images are crucial components in creating a successful photography book. The way you arrange your photographs can greatly impact the overall message and tone of your book. Here are some tips to help you edit and sequence your images effectively:
- Develop a clear concept or theme for your book before you start editing. This will help you to stay focused and make decisions about which images to include or exclude.
- Consider the emotional impact of each image. The sequence of your images should take the viewer on a journey and evoke a specific mood or feeling.
- Pay attention to the visual flow of your images. Consider how each image relates to the one before and after it. The transition between images should be smooth and natural.
- Use a variety of image sizes and formats to add visual interest and create a dynamic layout. Experiment with different layouts and designs to find what works best for your book.
- Consider the placement of text and captions. Use them to provide context and enhance the viewer’s understanding of the images.
- Finally, be ruthless in your editing. Only include the most powerful and relevant images in your book. Remember that less is often more when it comes to creating a great photography book.
Design and Layout Your Photography Book
Choose the right size and format for your book
Selecting the right size and format for your photography book is a crucial aspect of designing and layout. The size and format of the book can significantly impact the overall look and feel of the collection of images. It is important to consider the content of the book, the audience, and the intended purpose when choosing the size and format.
One of the primary factors to consider when selecting the size and format of a photography book is the amount of content that will be included. A larger book may be more appropriate for a comprehensive collection of images, while a smaller book may be better suited for a more focused selection. The format of the book, such as hardcover or softcover, can also impact the overall size and feel of the book.
The audience for the book is another important consideration when choosing the size and format. For example, a coffee table book may require a larger format and larger size to be easily viewed and appreciated by guests, while a book intended for personal use may be smaller and more portable.
Finally, the intended purpose of the book should also be taken into account when choosing the size and format. For example, a book intended to be a reference guide may require a smaller size and format that is easy to carry and use, while a book intended to be a showcase of an artist’s work may require a larger size and format to properly display the images.
In summary, selecting the right size and format for your photography book is an important aspect of designing and layout. It is important to consider the content of the book, the audience, and the intended purpose when choosing the size and format.
Use design elements to enhance your images
Design elements play a crucial role in enhancing the overall impact of your photography book. They help in creating a cohesive visual narrative and complement the images, rather than overpowering them. Here are some design elements that can be used to enhance your images:
- Typography: Choose fonts that complement the tone and mood of your images. Use different font sizes and weights to create visual hierarchy and draw attention to specific areas of the page.
- Color: Use color to enhance the emotional impact of your images. Consider using a consistent color palette throughout the book to create a sense of unity. You can also use contrasting colors to create visual interest and draw attention to specific areas of the page.
- Spacing: Use white space effectively to create a sense of balance and visual interest. Avoid cluttering the page with too much information, and leave enough breathing room around the images.
- Grid systems: Use grid systems to create a sense of order and structure in your layout. This can help in creating a cohesive visual narrative and making it easier for the viewer to navigate through the book.
- Image cropping: Consider cropping your images to create a more dynamic composition. This can help in drawing attention to specific areas of the image and creating a more powerful visual impact.
By using these design elements effectively, you can create a photography book that is not only visually stunning but also tells a compelling story through images.
Determine the best layout for your book
When designing and laying out your photography book, one of the most important decisions you’ll make is determining the best layout for your book. This choice will significantly impact the overall aesthetic and visual flow of your collection, and ultimately, how your images are perceived by your audience.
To determine the best layout for your book, consider the following factors:
- Themes and narratives: Think about the themes and narratives you want to convey through your images. Different layouts can help emphasize or de-emphasize certain themes, so choose a layout that supports the story you want to tell.
- Image content: The subject matter and composition of your images can also influence your layout choices. For example, if you have a series of images with strong horizontal lines, a two-page spread layout can help create a sense of continuity and movement.
- Page count: The number of pages in your book can also impact your layout choices. For example, a smaller page count may lend itself to a more minimalist layout, while a larger page count may allow for more complex and varied layouts.
- Target audience: Consider who your target audience is and what type of layout they might prefer. For example, a more traditional layout may appeal to a broader audience, while a more experimental layout may appeal to a more niche audience.
- Balance and harmony: Strive for balance and harmony in your layouts. Consider the overall visual weight of your images and how they relate to each other. Be mindful of the space between images, and use white space effectively to create a sense of balance and flow.
By carefully considering these factors, you can determine the best layout for your photography book and create a visually compelling and cohesive collection of images.
Print and Publish Your Photography Book
Choose a printer and binding option
When it comes to printing and publishing your photography book, choosing the right printer and binding option is crucial. The quality of the printing and binding will greatly affect the final product and the overall aesthetic of the book. Here are some factors to consider when choosing a printer and binding option:
- Quality of Printing: Look for a printer that can produce high-quality prints with accurate color reproduction and sharp details. Consider the resolution of the printer and the type of paper used.
- Binding Options: There are several binding options available, including hardcover, softcover, spiral binding, and more. Consider the type of book you want to create and the intended audience when choosing a binding option. For example, a hardcover book may be more appropriate for a coffee table book, while a softcover book may be more suitable for a photography book that will be handled frequently.
- Cost: Printers and binding options can vary widely in cost, so it’s important to consider your budget when choosing a printer and binding option. Keep in mind that while it may be tempting to choose the cheapest option, it may not produce the best results.
- Turnaround Time: If you have a deadline for your photography book, make sure to consider the turnaround time for the printer and binding option you choose. Some printers may have a faster turnaround time than others, so make sure to factor this into your decision-making process.
By carefully considering these factors, you can choose a printer and binding option that will produce a high-quality, beautifully bound photography book that will showcase your work in the best possible light.
Determine the best printing resolution for your images
When it comes to printing your photography book, the resolution of your images is crucial. The resolution refers to the number of pixels in an image and determines the level of detail and clarity that can be achieved when printing.
The resolution of an image is typically measured in dots per inch (dpi) or pixels per inch (ppi). The higher the dpi or ppi, the greater the level of detail and clarity that can be achieved when printing.
For a photography book, it is recommended to aim for a resolution of at least 300 dpi or ppi. This will ensure that your images look sharp and crisp when printed, even in large sizes.
It’s important to note that the resolution of an image can also affect the file size. Higher resolution images will typically be larger in file size, so it’s important to balance the resolution with the file size to ensure that your book can be printed and published efficiently.
When preparing your images for printing, it’s also important to consider the printing process itself. Different printing methods, such as digital printing or offset printing, may have different requirements for image resolution and file size. Be sure to research the specific printing process you will be using and follow any guidelines or recommendations provided by the printing company.
In summary, determining the best printing resolution for your images is crucial for creating a high-quality photography book. Aim for a resolution of at least 300 dpi or ppi, and consider the printing process and file size when preparing your images for printing.
Market and distribute your book
Once you have completed the design and layout of your photography book, it’s time to bring it to the market and distribute it to the target audience. Here are some strategies for effectively marketing and distributing your photography book:
- Build an audience: Before publishing your book, it’s essential to build an audience for your work. This can be done through social media platforms, blogging, or participating in photography communities. By establishing a following, you’ll have a ready-made audience for your book, which can increase its chances of success.
- Partner with bookstores and galleries: Partnering with bookstores and galleries can help you reach a wider audience. Many bookstores and galleries are interested in promoting and selling local authors and artists. Consider reaching out to local businesses and offering them a percentage of your sales in exchange for featuring your book in their store.
- Leverage online marketplaces: Online marketplaces like Amazon, Barnes & Noble, and other online retailers can help you reach a broader audience. When publishing your book on these platforms, make sure to optimize your book’s metadata, including the title, description, and keywords, to improve its discoverability.
- Utilize crowdfunding platforms: Crowdfunding platforms like Kickstarter and Indiegogo can be a great way to raise funds for your book and generate buzz around your project. By setting up a campaign, you can reach out to potential supporters and offer them early access to your book, limited edition copies, or other incentives.
- Engage in book fairs and festivals: Participating in book fairs and festivals can be an excellent way to promote your book and connect with potential readers. These events offer an opportunity to showcase your work, meet industry professionals, and network with other authors and photographers.
- Create a marketing plan: A marketing plan can help you achieve your goals and reach your target audience. Your plan should include strategies for building awareness, generating interest, and driving sales. This may involve developing a website, creating promotional materials, or running targeted advertising campaigns.
By implementing these strategies, you can effectively market and distribute your photography book, ensuring that it reaches the right audience and achieves the success you desire.
Build a portfolio of your published work
When it comes to building a portfolio of your published work, there are a few key things to keep in mind. First and foremost, you want to make sure that the images you include in your portfolio are the best representation of your work. This means carefully selecting and curating the images that you include, and ensuring that they are of the highest quality both in terms of their technical aspects and their artistic merit.
Another important consideration when building your portfolio is the overall aesthetic and flow of the collection. This means thinking about how the images will look together on the page, and how they will work together to tell a story or convey a particular mood or theme. It’s also important to consider the overall structure of the portfolio, including the order in which the images are presented and the way in which they are sequenced.
In addition to the actual images themselves, it’s also important to think about the design and layout of the portfolio. This includes things like font choices, page size and orientation, and overall layout and composition. All of these elements should work together to create a cohesive and visually appealing collection of images that showcases your best work.
Overall, building a portfolio of your published work is an important step in creating a great photography book. By carefully selecting and curating your images, and thinking about the overall aesthetic and flow of the collection, you can create a portfolio that truly showcases your best work and helps to tell your unique visual story.
Stay up-to-date with industry trends and standards
To create a photography book that stands out from the rest, it is crucial to stay informed about the latest industry trends and standards. Here are some tips to help you achieve this:
- Follow the Leading Photography Publications: Keep up with the latest photography publications such as Photo District News (PDN), American Photo, and Lenswork. These publications are great sources of information on the latest industry trends, emerging photographers, and best practices for creating photography books.
- Attend Photography Events and Workshops: Attend photography events and workshops to network with other photographers and industry professionals. This will help you stay up-to-date with the latest industry trends and techniques for creating photography books.
- Join Photography Communities and Groups: Join online photography communities and groups to connect with other photographers and industry professionals. This will help you stay informed about the latest industry trends and techniques for creating photography books.
- Read Photography Blogs and Websites: Read photography blogs and websites such as The Phoblographer, Petapixel, and FStoppers. These websites provide valuable information on the latest industry trends, emerging photographers, and best practices for creating photography books.
By staying up-to-date with industry trends and standards, you can create a photography book that is not only visually stunning but also relevant and engaging to your audience.
Seek feedback and critiques from industry professionals
When it comes to creating a photography book, it’s important to seek feedback and critiques from industry professionals. This can include editors, publishers, and other photographers who have experience in the field. By seeking out these professionals, you can gain valuable insights into what makes a great photography book and how to improve your own work.
One way to seek out industry professionals is to attend photography events and conferences. These events often feature panels and workshops on various aspects of photography, including book publishing. By attending these events, you can network with other photographers and industry professionals, and potentially get feedback on your work.
Another way to seek feedback and critiques is to submit your work to photography competitions and awards. Many of these competitions offer feedback on entries, which can be a valuable way to improve your work and get a sense of what industry professionals are looking for in a photography book.
Additionally, you can seek out one-on-one critiques from industry professionals. This can involve reaching out to editors or publishers and asking for feedback on your work, or hiring a freelance editor or consultant to provide feedback and guidance.
Overall, seeking feedback and critiques from industry professionals is an important step in creating a great photography book. By getting input from experienced professionals, you can improve your work and increase your chances of creating a stunning collection of images that will resonate with readers.
Network with other photographers and industry professionals
As you embark on the journey of creating a photography book, it is essential to connect with other photographers and industry professionals. Networking can help you gain valuable insights, feedback, and opportunities to showcase your work. Here are some ways to effectively network with others in the photography industry:
- Attend photography events and workshops: Photography events and workshops are great places to meet fellow photographers, industry professionals, and potential collaborators. Make sure to have your portfolio or business cards on hand to share your work and make connections.
- Join photography groups and forums: Online photography communities, such as Facebook groups or forums, offer a platform for photographers to share their work, get feedback, and connect with others. Participate in discussions, offer constructive criticism, and engage with other members to build relationships.
- Utilize social media: Social media platforms like Instagram and Twitter can be powerful tools for photographers to showcase their work, interact with followers, and connect with other professionals. Share your photography book progress, ask for feedback, and engage with others in the industry using relevant hashtags and mentions.
- Collaborate on projects: Collaborating with other photographers or industry professionals can lead to new opportunities and learning experiences. Reach out to potential collaborators, share your ideas, and work together on projects to expand your network and skillset.
- Attend portfolio reviews: Portfolio reviews offer photographers the opportunity to receive feedback on their work from industry professionals. Research local or online portfolio review events and take advantage of the opportunity to get valuable input on your photography book project.
By actively participating in the photography community and engaging with other professionals, you can gain valuable insights, grow your network, and increase the chances of successfully publishing your photography book.
Stay motivated and continue to create new work for future books
As a photographer, creating a photography book is a significant accomplishment, but it’s important to remember that it’s just the beginning of your journey. To create a truly great photography book, you need to continue to create new work for future books. Here are some tips to help you stay motivated and continue to create new work:
Set goals for yourself
One way to stay motivated is to set goals for yourself. Whether it’s a specific number of photographs you want to take each week or a specific project you want to complete, setting goals will help you stay focused and motivated.
Another way to stay motivated is to find inspiration. Look at the work of other photographers, both those you admire and those you’ve never seen before. Attend photography exhibitions and festivals, read photography books and magazines, and watch photography videos online. The more you expose yourself to other photographers’ work, the more ideas you’ll have for your own work.
Join a photography community
Joining a photography community can also help you stay motivated. Whether it’s a local photography club or an online community, being around other photographers can help you stay inspired and motivated to continue creating new work. You can also get feedback on your work and learn from others’ experiences.
Finally, it’s important to keep experimenting with your photography. Don’t get stuck in a rut and keep doing the same thing over and over again. Try new techniques, experiment with different styles, and push yourself out of your comfort zone. The more you experiment, the more ideas you’ll have for future books.
In summary, to create a truly great photography book, you need to continue to create new work for future books. Set goals for yourself, find inspiration, join a photography community, and keep experimenting with your photography. By following these tips, you’ll be well on your way to creating a stunning collection of images that will inspire and captivate your audience.
Stay true to your artistic vision and style
As a photographer, your artistic vision and style are the foundation of your photography book. It is essential to stay true to these elements throughout the creation process to ensure that your book reflects your unique perspective and creativity. Here are some tips to help you achieve this goal:
- Define your artistic vision and style: Before you start creating your photography book, take the time to define your artistic vision and style. Consider what themes, subjects, and techniques you want to explore, and how you want to convey these elements through your images.
- Select the right images: When selecting images for your book, choose those that best represent your artistic vision and style. Consider the composition, lighting, subject matter, and overall mood of each image, and select those that best convey your unique perspective.
- Edit and sequence your images: As you edit and sequence your images, stay true to your artistic vision and style. Consider how the images will flow together and how they will convey your message to the viewer.
- Choose the right paper and printing method: When it comes to printing your images, choose a paper and printing method that best reflects your artistic vision and style. Consider the texture, color, and finish of the paper, as well as the printing method (such as inkjet or toner), to ensure that your images look their best.
- Design your book: When designing your book, keep your artistic vision and style in mind. Choose a layout, font, and color scheme that complements your images and enhances the overall mood and tone of your book.
By staying true to your artistic vision and style throughout the creation process, you can ensure that your photography book is a true reflection of your unique perspective and creativity.
Stay open to constructive criticism and feedback
When it comes to creating a photography book, it’s important to stay open to constructive criticism and feedback. This means being willing to listen to others’ opinions and suggestions, and using that feedback to improve your work.
Here are a few reasons why staying open to criticism and feedback is important:
- It helps you identify areas where you can improve your work.
- It can help you see your work from a different perspective.
- It can help you create a better final product.
But how do you go about getting constructive criticism and feedback? Here are a few tips:
- Share your work with others. This could be friends, family, or even online communities of photographers.
- Ask for specific feedback. Instead of just asking people if they like your work, ask for specific feedback on things like composition, lighting, or subject matter.
- Be open to constructive criticism. This means being willing to listen to others’ opinions, even if they’re not what you want to hear.
By staying open to constructive criticism and feedback, you’ll be able to create a photography book that is truly great.
Stay organized and keep track of your progress
To create a photography book that stands out, it’s essential to stay organized throughout the process. One way to do this is by keeping track of your progress. This can be done by creating a project plan that outlines the key milestones and deadlines for your book. By breaking down the project into smaller tasks, you can ensure that you stay on track and don’t get overwhelmed by the enormity of the project.
Another important aspect of staying organized is by keeping all of your files and materials in one place. This can be as simple as creating a dedicated folder on your computer for your book project, or it can be as elaborate as setting up a physical filing system in your workspace. By having everything in one place, you can easily access and reference the materials you need as you work on your book.
It’s also important to stay on top of the details when it comes to the printing and publishing process. This includes researching and comparing different printing options, choosing the right paper stock, and reviewing the proofs before the final print run. By paying attention to the details, you can ensure that your book looks and feels the way you envisioned it.
In addition to keeping track of your progress and staying organized, it’s also important to be flexible and adaptable throughout the process. Photography books can be unpredictable, and unexpected challenges may arise. By being prepared to make adjustments and changes as needed, you can ensure that your book turns out exactly as you want it to.
Stay passionate about your work and the art of photography.
As a photographer, it is essential to stay passionate about your work and the art of photography. This passion will drive you to create compelling images that tell a story and evoke emotions in the viewer. To stay passionate, it is important to continually learn and grow as a photographer, to seek out new challenges and opportunities, and to remain curious and open-minded.
One way to stay passionate is to surround yourself with other photographers who share your passion and enthusiasm. Joining a photography community or attending workshops and events can provide opportunities to connect with other photographers, learn from their experiences, and be inspired by their work.
Another way to stay passionate is to focus on the process of photography, rather than just the end result. Pay attention to the details of each shot, experiment with different techniques and styles, and embrace the unpredictability of the medium. By approaching photography as a creative process, rather than just a means to an end, you will be more likely to stay engaged and motivated.
Finally, it is important to maintain a balance between your passion for photography and your other responsibilities and interests. While photography can be a consuming and all-encompassing pursuit, it is important to remember that it is just one part of your life. By keeping things in perspective and maintaining a healthy balance, you can ensure that your passion for photography remains strong and sustainable over the long term.
1. What are the essential elements of a photography book?
A photography book should include a series of cohesive and thoughtfully curated images that tell a story or convey a message. The images should be of high quality and showcase the photographer’s unique style and vision. The book should also have a clear structure and a well-designed layout that enhances the viewing experience.
2. How should I choose the images for my photography book?
When selecting images for your photography book, it’s important to consider the overall theme or concept of the book. Choose images that are relevant to the theme and that work well together to create a cohesive narrative. Consider the lighting, composition, and subject matter of each image, and select images that showcase your unique perspective and style.
3. What is the best way to organize my photography book?
The organization of your photography book will depend on the theme and concept of the book. Some photographers choose to organize their books by chronology, while others prefer to organize them by subject matter or location. Consider the story you want to tell and the message you want to convey, and choose an organization method that best supports those goals.
4. How should I design the layout of my photography book?
The layout of your photography book should be visually appealing and enhance the viewing experience. Consider using a grid layout to create a sense of order and structure, or use a more experimental layout to create a sense of movement and flow. Choose fonts and colors that complement the images and enhance the overall aesthetic of the book.
5. How do I choose the right size and format for my photography book?
When choosing the size and format of your photography book, consider the scale of the images and the overall size of the book. A larger book may be better suited for larger images, while a smaller book may be better for more intimate images. Consider the intended audience and the purpose of the book, and choose a size and format that best supports those goals.